Serious Online Business

SeriousOnlineBusiness.com (SOBC) is committed to permission-based email marketing practices, and as a result has established this no-tolerance Anti-Spam Policy. SOBC will occasionally update this Anti-Spam Policy. When it does, SOBC will also revise the "last update" date at the top of this Anti-Spam Policy. For changes to this policy, SOBC will notify you (the customer) by placing a notice on its web site home page.

Spam is commercial email or unsolicited bulk email, including "junk mail", which has not been requested by the recipient. It is intrusive and often irrelevant or offensive, and it wastes valuable resources. Spam messages are the opposite of permission-based email, which are normally anticipated, personal, relevant and/or associated with a pre-existing business or personal relationship. Inappropriate newsgroup activities, consisting of excessive posting of the same materials to several newsgroups, are also deemed to be spam.

Customers of SOBC products and services have agreed during their registration process, upon accepting the Terms of Use, to comply with this Anti-Spam Policy. Specifically, each customer agrees not to use the SOBC service to send unsolicited email or bulk email, whether or not for commercial purposes. SOBC reserves the right to determine in its sole discretion what constitutes actionable spam, as well as what measures are necessary in response to such spam activities.

3. How IMC Helps You to Avoid Spamming

SOBC has developed its Internet marketing tools to incorporate a strict permission-based philosophy. This anti-spam philosophy is implemented through the following:

(a) Communication and Agreement. The Terms of Use that you have agreed to as part of registering for the SOBC products and services state how and for what purposes you can collect your site visitor addresses, and that you will follow the SOBC Privacy Policy and Anti-Spam Policy.

(b) Un subscription. Each email created using SOBC products contains an "unsubscribe link". If your web site visitors use the link to request that they be un subscribed, your subscriber lists will automatically be adjusted to eliminate the prospect of sending unwanted email to such persons. Additionally, each person on your subscriber list has the option of un subscribing through a personal email -based method.

(c) Purchased Mailing Lists - Mass mailings to purchased email lists are only allowed through reputable and authorised lead vendors. SOBC only allows use of authorised lead vendors. Similarly, you cannot use an email list relating to particular subject matter, and then use it for an unrelated topic.

4. Laws Restricting Spam

Spam laws vary from state to state, and from country to country. This SOBC Anti-Spam Policy has been developed to conform to the highest commercially reasonable standards. As a result, and without limiting the general prohibitions against all Spam activities, the following are expressly prohibited:

(a) Use of false headers, or other false information, to identify the point of origin or the transmission path of the email, or to hide the true origin of the email sender.

(b) Unauthorized use of a third party's Internet domain name without the permission of such third party, to make it appear that the third party was the point of origin of the email.

(d) Assisting any person in using the products or services of SOBC for any of these previously mentioned activities.

5. Questions to Ask Yourself

To help in establishing whether you are participating in activities constituting spam, ask yourself the following questions:

(a) Are you sending email to non-specific addresses, such as info@domain.com or sales@domain.com?

(b) Have you deliberately falsified your transmission path information or originating address?

(c) Are you sending email to mailing lists or distribution lists, which then send indirectly to various other email addresses?

(d) Have you imported for use a purchased list of any type?

(e) Are you continuing to mail to anyone who has asked to be deleted from your mailing list?

(f) Does your email not provide a fully functioning link to unsubscribe?

(g) Does you email subject line contain false or misleading information?

(h) Have you used a third party's email address or domain name without the party's consent?

If you answer yes to any of these questions, you are likely involved in spam activities, and should contact SOBC customer support service at

6. Measures to Enforce the Anti-Spam Policy

Any SOBC customer found to be using SOBC products or services for Spamming purposes may, at SOBC's discretion, be immediately cut off from use of all SOBC products and services and/or fined US$ 1,000 per occurrence, with no refund of fees that have been paid.

SOBC warns all of its customers when signing up that if they participate in spamming activities they will be subject to the loss of SOBC services, fines and possible legal action.

SOBC has the right to actively review its customers subscriber lists and email for suspiciously large broadcasts. If SOBC finds any members to be spamming, it will issue a warning, and if the activities are serious enough, SOBC will take action immediately. If SOBC has any reason to believe that the member, despite warning being given, threatens to or is continuing to send spam, then SOBC may take action immediately, including the reporting the member and the incident to the proper authorities.

SOBC does not attempt to censor any content, nor to curtail the business of its members. However, spam activities do not fall within uses authorized by SOBC, and will not be tolerated.

If you believe that you have received spam from or through SOBC's facilities, please send a complaint from your email account along with the unsolicited email, with completed header, to support@davegant.com. Please provide any other information that you believe may help us in our investigation. SOBC does not investigate or take any action based on "anonymous" spam complaints.

8. False Spam Complaints

SOBC supports the efforts of various organizations working to responsibly eliminate spam activities. However, if an individual has opted-in to receive email from a member of SOBC, and then falsely or maliciously files a spam complaint against SOBC or its customers, SOBC will cooperate fully with the appropriate agencies to ban the complainant from use of anti-spam software and the Internet community.